Razan Abdallah is a seasoned Content Marketing Lead and Strategist with extensive experience in fashion, beauty, and luxury e-commerce. She has worked with prominent brands such as Majid Al Futtaim and Ounass, successfully managing over 10 brands and spearheading key projects, including the launch of global names like Lululemon and THAT Concept Store. Her expertise spans content strategy, branding, CRM, project management, and English/Arabic copywriting, with a proven track record of executing impactful marketing campaigns, leading teams, and establishing brand identities.

Razan holds a bachelor’s degree in Marketing with a minor in Psychology from the Rochester Institute of Technology. Her work reflects a keen understanding of cultural sensitivity and a commitment to excellence in content marketing and strategy.

Beyond her professional life, Razan enjoys hiking, spinning, baking, traveling, and exploring home interiors and décor. A coffee enthusiast, she often spends her downtime by the beach, with her cat, Sukkar (Sugar), by her side. Her personal and professional experiences embody creativity, critical thinking, and a passion for storytelling that drives her innovative approach to content marketing.